Bridge to
Asia-Pacific

Join the first Wine & Spirits network covering the whole APAC region, both B2B & B2C.

B2B | B2C | E-Commerce | Data Intelligence

Expand your brand in

Expand your brand in

We help Wine & Spirits brands penetrate Asian markets, raise awareness, build strong relationships with their customers and business partners and increase their sales through online and offline channels.

Raise Awareness
in Asia-Pacific

For the first time, Wine & Spirits brands can reach the whole Asia-Pacific through one unique platform and communicate directly with their end customers in local languages.

Offer a True Brand Experience
to your End Customers

Asia-Pacific is a mobile first world and one of the most diverse regions on earth. Offer a true brand experience to your end customers, with content and campaigns fully optimized for each Asian market.

Increase in-Store Sales
& Boost your Profits Online

Boost your distributors’ sales with full marketing support and start selling directly to the end customers with a ready-made e-commerce infrastructure available in all markets.

Our mission

To build brands that people love, prefer, and buy in APAC.

Our Mission

To Build Brands That People Love, Prefer, And Buy In APAC.​

What we do

We help brands penetrate Asia-Pacific

Identify your key audiences, create engaging content and deploy targeted campaigns to raise awareness all around Asia-Pacific.

Optimize your digital infrastructure for the Asian markets, especially China, to offer business partners and customers the best brand experience.

We work closely with distributors and retailers and help them increase their sales with a full marketing support, a ready-made e-commerce infrastructure, and dedicated content and campaigns designed to generate in-store visits, events subscriptions, and online sales.

What we do

We boost distributors' sales

Social | Email | Video | Display | Native | Messaging Apps | KOLs

engage your audience across all channels

The First Wine & Spirits Media and Social Community Covering the Whole Asia-Pacific.

2x Billions Potential Customers​

From China to Indonesia and India to Japan, target wine lovers through one unique network and gain in marketing efficiency.

+ 0 M
middle-class annual growth
0 %
of the global middle-class population by 2030
0 %
of worldwide wine growth by 2020 (China)

7x Languages

Educate, engage, generate trust, and raise brand preference to the masses with content fully translated in the main Asian languages.

Simplified Chinese, Japanese, Korean, Indonesian, Thai, Vietnamese, English (more on demand)

7x languages

Educate, engage, generate trust, and raise brand preference to the masses with content fully translated in the main Asian languages.

Simplified Chinese, Japanese, Korean, Indonesian, Thai, Vietnamese, English (more on demand)

The Fastest-Growing Wine Community in Asia

+ 0
New Wine & Spirits lovers per week
0
planned in Q4 2020
+ 0
New Wine & Spirits lovers per week
0
planned in Q4 2020

The Fastest-Growing Wine Community in Asia

B2C Services

Build emotional connections

Content Marketing

Create engaging content is key to spread your messages and educate your target audiences. We write SEO-Friendly content in local languages in order to reach the mass in Asia-Pacific.

Social Media

Asia-Pacific is one of the most active regions on earth in the use of social networks. We position brands in an authentic way that is sensitive to the Asian cultures on the most popular platforms.

Influence Marketing

Strengthen your brand awareness and reputation, raise positive consumer sentiment and motivate buying intention through Asian micro and top influencers.

Creative Studio

Wine & Spirits brands are often limited in terms of Display advertising. Our platform Cellar.Asia offers a Premium space for brands to display geotargeted HTML5 creatives in order to make the biggest brand impact.

Video Production

Video is the king of content, especially when it comes to reach industry professionals. We realize video interviews, as well as video wine reviews with well-known sommeliers coming from all around Asia-Pacific.

Digital Campaigns

To boost awareness, we deploy digital campaigns and reach your target audiences with the right message at the right time and the right place. Our campaigns are fully compliant with all target markets’ alcoholic advertising laws.

Press Relation

We maintain relationships with the journalists who influence the conversation in Asia-Pacific, as well as specialized bloggers able to develop compelling and unique stories for your brand.

Events

Tasting events is the best way to make people love your wine. We organize friendly events in main Asian urban areas, under our Cellar & Friends community, and work closely with your distributors to promote their own events.

CRM & Email

Broadcast your brand content and stories in local languages to our B2C and B2B databases, including wine lovers, sommeliers, HORECA managers and distributors from each APAC market.

B2B Services

Expand your territory

CRM & Data Intelligence

We gather qualified data and maintain a B2B database to facilitate trade relations between brands, distributors and retailers, as well as key players, such as sommeliers. This database is available for each market in APAC.

Monitoring of Competitors

We identify your competitors and examine their strategies, growth pattern, conversion funnels, media campaigns and distribution channels to gain relevant insights and deliver tactical actions in order to always stay one step ahead.

Market Intelligence & Analysis

Diversity within Asian countries poses significant challenges and entering them successfully requires up-to-date information and a deep understanding of opportunities and pitfalls. We provide brands with relevant insights for each Asian market.

CRM | Data Mining | Analytics | Audience Targeting

Data is part of our DNA

We use real-time data and unified insights to enrich databases available for each market and including

Sommeliers, HORECA Managers, Distributors, Wine Lovers

Let's get in touch

We’d like to hear from you. Contact us and let us know what’s on your mind. We look forward to helping you grow your brand in Asia.

© 2020 W&S Expansion Network Limited, Hong Kong & London. All rights reserved.

Keep in touch

We’d like to hear from you. Contact us and let us know what’s on your mind. We look forward to helping you grow your brand in Asia.