Connect your brand with Asian Consumers

Join the first Wine & Spirits network covering the whole Asia-Pacific region, both B2B & B2C.

Expand your brand in

Expand your brand in

We help Wine & Spirits brands penetrate China and the Asia-Pacific region, raise awareness, build strong relationships with their customers and business partners and increase their sales through online and offline channels.

Raise Brand
in Asia

For the first time, Wine & Spirits brands can reach the whole Asia-Pacific region through one unique network and communicate directly with their end customers in local languages.

Offer a True Brand Experience

Asia is a mobile-first world and one of the most diverse regions on earth. We help you offer a true brand experience to your target audiences with a digital infrastructure and content fully optimized for each Asian market.

Increase in-Store
& Online Sales

We work closely with distributors and retailers and provide them with full marketing support, an e-commerce infrastructure, and campaigns designed to generate in-store visits and online sales.

Become the brand that people love

Establish continuous brand communication, in local languages, with regular premium wine buyers, as well as millions of wine lovers across Asia, and become their first stop for wine purchases.

Connect with professionals

Reach wine professionals (distributors, HORECA managers, sommeliers) with targeted B2B communication to develop new business partnerships, expand your distribution, and stimulate them to promote your wine in their respective markets.

motivate buying intention with Asian influencers

Deploy influencer campaigns designed to strengthen brand awareness and reputation, raise positive consumer sentiment and motivate buying intention through the top Asian influencers in the F&B, luxury, and lifestyle domains.
Reach the whole Asia-Pacific region through one unique network and win in marketing efficiency.

engage your audience across key channels

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Reach / Week

The Most Renowned Sommeliers from Asia

Our team of top sommeliers from China, Japan, South Korea, Taiwan and Southeast Asia will be pleased to rate your wine, make tasting videos, and promote your products in their respective markets.

Wine Review

Wine review made by The Asian Sommeliers, designed specifically to match Asian consumers' tastes.

Wine Tasting

Video wine tastings and reviews made by The Asian Sommeliers in local languages to promote your wine in their respective markets via social media.


The Asian Sommeliers will be pleased to take part in live tastings of your wines during Livestreams published through the online community Cellar & Friends.

7x languages

Educate, engage, generate trust, and develop brand loyalty among consumers with content fully translated in the main Asian languages. 

Simplified Chinese, Japanese, Korean, Indonesian, Thai, Vietnamese, English (more on demand)

100% IndependEnt

We are not affiliated with any investment group or wine-producing region. We provide tailor-made services to any brand looking to increase its presence and promote its products in Asia.


Asian F&B Digital Agency

Content Marketing

Creating engaging content is key to spreading your message and educating your target audiences. We write SEO-friendly content in local languages in order to reach the entirety in the Asia-Pacific region.

Social Media

The Asia-Pacific region has one of the highest rates of social media engagement in the world. We position brands in an authentic way that is sensitive to the Asian cultures on the most popular platforms.

Influence Marketing

Strengthen your brand awareness and reputation, raise positive consumer sentiment, and motivate buying intention through top Asian influencers.

Creative Studio

Wine & Spirits brands are often limited in terms of display advertising. The Cellar.Asia platform offers a premium space for brands to display geo-targeted HTML5 creatives and make the biggest brand impact.

Video Production

Video is the king of content, especially when it comes to reaching industry professionals. We produce video interviews, video wine reviews with renowned Asian sommeliers, and short-form videos dedicated to social platforms like Tik Tok/Douyin.

Digital Campaigns

To boost awareness, we deploy digital campaigns and reach your target audiences with the right message at the right time and the right place. Our campaigns are fully compliant with all target markets’ alcoholic advertising laws.

Press Relationships

We maintain relationships with the journalists who influence the conversation in the Asia-Pacific region, as well as specialized bloggers able to develop compelling and unique stories for your brand.


Tasting events are the best way to make people love your wine. We organize friendly events in main Asian urban areas, under our Cellar & Friends community, and work closely with your distributors to promote their own events.

CRM & Email

We gather qualified data and maintain B2B & B2C databases to facilitate trade relations between brands, distributors and retailers, as well as key players, such as sommeliers. These databases are available for each market in the Asia-Pacific region, including China.

Case Study

Livestream with the asian sommeliers

Discover the world’s most popular sparkling wine, from one of its most prestigious producers, Villa Sandi! Livestream through the Cellar & Friends community with five renowned sommeliers from China, Japan, South Korea, Thailand, and Vietnam.
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Livestream Reach
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Livestream Views
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Total Impressions, Including Teasing, after 7 days

When Marketing Meets Sales, both Online and Offline

A team of local experts

Our team is made up of highly-skilled local and Western professionals based in every Asia-Pacific market, including young and passionate digital and marketing specialists, certified sommeliers, sales managers and experienced brand representatives working in the Asian wine industry for more than 20 years.
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Awesome Team Members
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Native Asian Experts
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Trade Partners

Newsletter Signup

Sign up to our newsletter to get full access to our trade news, tasting notes, scores, reports, videos, livestreams and more.

Let's get in touch

We’d like to hear from you. Contact us and let us know what’s on your mind. We look forward to helping you grow your brand in Asia.

© 2020 W&S Expansion Network Limited, All rights reserved.
183 Queen’s Road Central, Sheung Wan, Hong Kong


We’d like to hear from you. Contact us and let us know what’s on your mind. We look forward to helping you grow your brand in Asia.

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